Radio is the power of sound, which is why it is so important that yours stands out in the advertising block with the original voice. I record the simplest information texts, requiring scenes, jingles, announcers, promos, sponsorship signs and more.The price of the recording is a license to put the recording on the Internet!
If you do not pay attention in the first 10 seconds, the remaining purchased time will be wasted. The most effective way is to play with words – their multifaceted context, humor, or accentuating the right words. Just as good a way is to ask questions – people love puzzles to which we need to know the answer. A! Forget the words “Warning!” “We interrupt the program to give an important message” – in these ways the listeners have already become immune and completely ignore it!
Is it worth investing in radio advertising?
Yes! Radio is a medium that accompanies us almost all day. The average listening time is almost 5 hours a day and almost 73% of the population listens to it, which translates into law22 Million ListenersOh, my God! Unlike television, radio listeners declare that radio adsThey’re not that aggressive.. Moreover, thanks to modern technologies, the radio reaches more than just the office and cars. The Internet makes it mobile as never and follows its recipients through computers and smartphones. Radio reaches listenersevery hour and place.
How to prepare an effective radio campaign?
If you consider promoting yourself on the waves of ether, you must not forget thatits most important element is sound production. Think about which ads have got your attention the most? Which made immediately the product you wanted to buy or at least get to know the offer? Probably barely beamed out of them. That is why it is so important that your announcement on the radio is in the group of those with whom to ask “do I want it?” the answer will be “Yes! Now!” How do you make the prepared sound increase these chances?
Advertising of everything, it’s an ad of the sheep!
If you can focus attention on your productions, you need to use the time you pay for as efficiently as possible.Analyze what and how you want to advertiseChoose your words carefully and their number. The transmission of too much information in a short time will cause the listener to stop listening to your information. Have you noticed that large companiesdo not promote their entire range in one advertisement? Exactly! No one will remember that your company offers welding, cutting, furniture transport, car washing and you can also order pizza.Focus on promoting one or two products.
Wake your senses!
Radio is a theater of imagination. So make your listeners think of your products as a “fluid spit”. Present your product in the surroundings of heroes and situations where you would like your products to be used. You’re not selling plywood covered in sponge and material. Your company sells comfortable furniture for the whole family! Consider the assets of the items and use them.
The less words, the better!
In 30 seconds, you’ll say more than you might think. However, you must carefully choose your words and consider whether this sentence is necessary at all, or is it an unnecessary “water spill”? Less words, but skillfully selected, stimulates and engages to hear the offer, and ultimately to benefit from it. As with the paragraphAdvertising about everything is advertising about nothingRemember that the more concise text spoken slowly increases the chances of positive reception and memorability. One more thing! We’re in the 21st century, soforget about giving phone numbers(if not simple to remember). It just doesn’t work, and it takes six seconds to terminate a 9-digit number!
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